Topco is the largest American retail food group purchasing organization providing aggregation, innovation and knowledge management solutions for its member-owners.
Brand Identity & Naming / Package Design / Point of Sale Materials / Creative Development / Web Design & Development / Social Media Strategy
Meyocks client Topco was looking to slice out some of the premium delicatessen retail market and create a new, affordable brand featuring high-quality meats and cheeses. They turned to Meyocks to pile on the expertise to help launch the new brand.
Meyocks developed a strategy for positioning and launching Topco’s deli meats and cheeses offering including a:
To evoke premium quality and the authentic feel of a destination delicatessen, the name Cornershop Cuts was created. Marketing materials and photography also picked up the quality feel with sophisticated, yet approachable design.
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