Hy-Vee is a leading regional supermarket chain operating more than 285 stores across eight states.
Creative Development / Photography / Retail Display
Hy-Vee has among the most stringent beef quality specifications in the industry, but it wasn’t getting credit for them from consumers. Hy-Vee looked to Meyocks to help put some creative meat on the bone to help tell their beef story.
Armed with beef specifications and benefits specific to Hy-Vee, Meyocks developed a creative campaign built around the theme A Belief in Better Beef. The campaign showed Hy-Vee’s serious commitment to providing great beef. Creative shared Hy-Vee’s particular point of view on beef and their customers’ enjoyment of it.
Bold, straightforward messaging and compelling photography were used to communicate the differentiating claims about Hy-Vee beef.
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