ADM is a global leader in human and animal nutrition and the world’s leading agricultural origination and processing company. A division of ADM, Farm Direct Fertilizer is designed for farmers who want more control of their crop inputs, margins and profitability. It leverages the company’s leadership in commodities trading and logistics to offer farmers crop nutrients at market prices and the ability to lock in prices up to 12 months in advance of delivery.
Marketing Communications Planning / Creative Development / Video Production / Social Media Strategy / Owned Media Strategy / Earned Media Strategy
Meyocks dug in and developed a marketing communication strategy to drive farmer awareness about the unique benefits of ADM Farm Direct Fertilizer and encourage them to sign up for the portal. We developed new paid, social and owned creative content to position the brand in a way that leaned into the independent nature of farmers as well as a solution to their perpetual challenge of maximizing profitability.
Paid media creative included digital display, social advertising, paid search, print and radio. Meyocks also issued multiple press releases and conducted media training and media outreach to promote the brand, a new fertilizer terminal and a new fertilizer product.
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