Resources

START HERE. TAKE YOUR BRAND ANYWHERE.

At Meyocks, we've developed several tools to help shape a brand's marketplace meaning. They're designed to help you gain a better understanding of your brand's place in the market, while discovering ways to enhance its overall value proposition.

Take the first step toward helping your food, agriculture, health and mentor brand mean more. Try out these tools.

Mean More

Featured Resource

Marketplace Meaning Guide

The Marketplace Meaning Guide can help shape your brand's marketplace meaning and create a vision for your brand. Each tool in the guide is designed to focus your thinking in different ways to give you a true understanding of your brand as well as a clear direction to take it.

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Brand Model

Shape your brand’s marketplace meaning.

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Category Assessment Folder Icon

Category Assessment

Uncover your brand’s category or create a new one.

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Competitive Assessment

See how your brand stacks up against your competitors.

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Customer Profile

Discover the attributes that define your customer.

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Customers Purple Icon

Customer Persona

Personalize your customer.

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Customers Green Icon

Customer Journey

Step into your customer’s shoes.

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Heart Icon

Brand Beliefs

Find out what your brand truly stands for.

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Brand Benefits

Identify the strength of your brand.

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Customers Orange Icon

Mentor Branding

Determine your brand’s mentor qualities.

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Brand Architecture

Brand Architecture

Build a brand architecture strategy.

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Brand Assers

Brand Assets

Identify and manage brand assets.

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Brand Positioning

Score your brand’s benefits.

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Brand Personality

Imagine if your brand was a person.

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Brand Typology

Assess the dimensions that determine your brand’s marketplace meaning.

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Marketplace Action Guide

Execute on your brand vision.

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Marketing Plan Input

Put your marketing plan to paper.

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Marketing Insights

Identify the next big marketing opportunity.

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Marketing Tactical Plan

Document your marketing plan.

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Influencer Planning

Identify key influencers.

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Mean More

Mean More Messages and Behavior

Build a brand messaging framework.

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Creative Brief

Write a brief that connects staff with strategy.

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Paid Media Planning

Identify paid media opportunities by customer journey stage.

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Earned Media/Publicity Planning

Seek out earned media opportunities by customer journey stage.

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Interview Planning Tool Icon

Interview Planning

Be ready for your next media interview.

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Social Media Planning

Connect with your customer on social media.

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Social Media Audit

Distinguish your social message from the competition.

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Owned Media Planning

Unlock the power in owned media channels.

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Website Planning

Embrace the opportunities your website holds.

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Content Planning

Merge content with your customer’s journey.

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Employer Branding

Connect strategically with current and prospective employees.

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Social Media Content Calendars

Social Media Content Calendars

Organize and plan your social media posts.

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