Left to right: Beth Ann Boyd, vice president of digital delivery; Beth Davis, vice president of public relations, social media and content; Katie Schetzsle, vice president of account service and brand strategy
DES MOINES, Iowa (Dec. 11, 2024) — Meyocks, a leading branding and marketing agency, announces the appointment of three experienced professionals to key leadership positions:
- Beth Ann Boyd assumes the role to vice president of digital delivery, where she’ll leverage her deep understanding of the digital landscape to drive impactful campaigns.
- Beth Davis steps into the position of vice president of public relations, social media and content.
- Katie Schetzsle has been promoted to vice president of account service and brand strategy.
Meyocks President and CEO, Kelly Ferguson, says these newly created leadership roles are part of a larger strategic initiative at the agency. “For more than four decades, we’ve been known for delivering smart, creative solutions for clients’ business challenges. Expanding our leadership capacity will enable us to maintain that while also meeting clients’ growing demand for more sophisticated strategic counsel, integrating rapidly emerging technologies and bringing greater efficiency and agility to our client experience. These three highly respected leaders each have an innate curiosity and passion for delivering results. They’re the perfect team to help lead Meyocks into its next chapter.”
Beth Ann Boyd, Vice President of Digital Delivery
In her new position, Boyd will oversee Meyocks’ digital strategy functions with a focus on innovation, operational efficiency and integrated solutions. She will manage digital campaign execution, including technology integration and workflow improvements. Her expertise in data science and marketing research will be instrumental in supporting clients navigate the ever-evolving digital world.
Boyd has been with Meyocks for more than 11 years, driving success through data-driven marketing strategies for major brands. She holds dual bachelor’s degrees in business management information systems and organizational communication studies from the University of Northern Iowa.
Beth Davis, Vice President of Public Relations, Social Media and Content
Davis will lead Meyocks’ public relations, social media and content teams. Her strategic vision and proven ability to craft compelling narratives across multiple channels will be essential to elevating the agency’s integrated communications offerings.
Before joining Meyocks, Davis served as vice president of public relations and Florida operations at FINN Partners. Under her charge, the agency’s Fort Lauderdale office was named Agency of the Year in 2019, 2020 and 2021 by the Public Relations Society of America’s Greater Fort Lauderdale chapter.
Davis has a master’s degree in marketing communications and journalism from the University of Kansas and a bachelor’s degree in mass media and public relations from Washburn University. She also was an adjunct professor for nearly eight years and served on the Professional Advisory Board for the University of Miami School of Communication for three years.
Katie Schetzsle, Vice President of Account Service and Brand Strategy
In her new role, Schetzsle will oversee client relationships and drive brand strategy. She will focus on strengthening client partnerships and standardizing workflow processes to ensure efficiencies as the agency continues to grow.
Schetzsle started her career at Meyocks as an intern two decades ago, steadily advancing through the ranks by delivering successful integrated campaigns for clients in the health and food industries, fostering strong client relationships and mentoring emerging talent. She holds a bachelor’s degree in communication studies and psychology from the University of Iowa.
This announcement follows the recent promotions of two creative vice presidents, a chief operations officer and several key hires, marking a significant transformation since the agency’s ownership transition one year ago. These strategic moves enable Meyocks to stay agile amidst evolving consumer expectations while building on the agency’s growth trajectory.