As agriculture enters a new age of digital adoption and is facing changing consumer and producer behaviors, American AgCredit realized they needed to evolve its brand for the future.
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Most of the yield loss at harvest happens at the corn head on the combine. Dragotec conducted groundbreaking research that demonstrated the truly differentiating features of Drago corn heads. Meyocks worked with Dragotec to tell their story through digital paid media, PR, grower presentations and collateral programs.
Meyocks helped AgChoice Farm Credit execute a digital lead generation and lead nurturing program for rural property loans. The program, which included content marketing as part of lead nurturing, generated leads at costs well below target benchmarks.
The Marketplace Meaning Guide can help shape your agriculture brand’s marketplace meaning and create a vision for your brand. Elevate your ag advertising and marketing strategies.
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Corn prices were bottoming out. Ag equipment sales were down, too. That’s why the new GT corn head from Drago needed to be launched with a high-impact ag advertising and marketing campaign that focused on its innovative features, including several that were firsts in the industry.
Read case studyAs an agriculture advertising and marketing agency, we understand how farmers, ranchers and agribusiness owners relate to ag brands. Whether celebrating American farmers or encouraging them to consider their inputs, we leverage our ag advertising and marketing expertise to connect with their culture in a meaningful way.
When your business model is as unique as Farm Credit Service of America’s, every touchpoint needs to tell your brand story in a compelling way. Meyocks helped create a new website that demonstrated the organization’s dedication to farming and strong commitment to its customer-owners.
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With a game changing new way to monitor and make fertilizer purchases, ADM looked to Meyocks to help grow the Farm Direct Fertilizer brand.
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Color is a key component for the leading brands of ag equipment. So why shouldn’t color be equally important to an equipment lender? Meyocks assisted AgDirect in moving from a monochromatic style to an exciting new — and colorful — design.
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Looking to modernize and appeal to a diverse geography of customers, Country Living Loans asked Meyocks to reposition its brand and refresh messaging.
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FCSAmerica brought in Meyocks to help educate producers and build awareness of its Margin Protection product.
Read case studyAgriculture never stops growing, so neither should our advertising and marketing strategies. It helps that Meyocks has long-time experience working with Farm Credit associations across the country. This gives us a view into the business of diverse agricultural operations, what their challenges are and how best to respond to them via advertising and marketing. Participating in events with our clients like the Farm Progress Show and belonging to organizations like the National Agri-Marketing Association also help us to stay in the know of upcoming trends.
Defining your agriculture brand’s place in the market and target customer is the first step in developing a successful advertising and marketing strategy. Using tools like our Marketplace Meaning Guide can help you create a vision for your brand, which is the foundation of a strong agrimarketing strategy.
As a full-service marketing agency, we’re experts in all things digital so our clients don’t have to be. From paid and organic social media, to website development, to owned content strategy and beyond, we help agriculture brands leave their mark in the digital landscape.
We’re proud to help agriculture brands mean more. One of our favorite ways we’ve been able to do this was by redesigning the Farm Credit Services of America website to reflect their current brand vision and highlight their customer-owners. Another example of how we’ve helped an agriculture brand better align to their brand vision was by revitalizing the AgDirect brand with new energy.
The most important thing to look for in an agriculture advertising and marketing agency is, well, expertise in agriculture. Documented success in helping ag brands like yours is a key factor when considering potential agency partners. At Meyocks, we have long-standing relationships with our agricultural clients and make it our promise to help your brand mean more.
We’re an agriculture advertising and marketing agency that likes to discuss everything from brand development to market dynamics. Give us a shout.
