Approach

MEANING MORE HAS NEVER BEEN MORE IMPORTANT.

Given changes in consumer expectations, it's important to consider new ways to position and evaluate your brand.

Take the first step. Read about how Meyocks thinks brands can mean more.

Farm Credit Services of America Example

Mentor Branding

See if your brand has mentor potential.

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AgDirect Agriculture Branding Example

Mean More Score

Take a moment to discover your brand’s relevance to your customers.

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AgDirect Agriculture Branding Example

Brand Typology Tool

Assess the dimensions that determine your brand’s marketplace meaning.

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Mentor Branding

Mentor branding represents a new opportunity for brands to separate from the pack by exhibiting mentor characteristics.

MARKETING TRENDS

Mentor Branding Survey Results

Learn why consumers gravitate towards mentor branding, and what they have to say about brands that bring a mentor mindset to the marketplace.

Get marketing insights

Mentor branding can include inspiring customers to make their lives better, providing value-added information that enhances their knowledge, or advocating on behalf of customers and their values.

FEATURED MENTOR BRANDING CONTENT

Learn About Mentor Branding

How Does Each Generation Feel About Mentor Branding?

Mentor branding presents an opportunity for brands to create stronger bonds with customers by inspiring them, advocating on their behalf, and providing value-added information.

Who Thinks Brands Should Take a Stand on Issues?

A recent Meyocks survey found that consumers think brands should take a stand on issues important to them and their customers.

Could Mentor Branding Benefit Your Food Brand?

When it comes to food, consumers feel strongly that brands should engage in mentor branding activities like providing value-added information, inspirational action, and advocacy.

What Do Consumers Expect From Health Brands?

Health brands have traditionally been differentiated based on functional or experience benefits. Increasingly, consumers want health brands to do more – to provide value-added information, to inspire and to advocate for customer interests.

Mean More Score

Find out how relevant your brand is in the marketplace.

TOOLS

Mean More Score® Thought Paper

Ever wonder what your brand means to the marketplace, and how irreplaceable it might be? The Mean More® score can tell you and help track your progress on the way to increased relevance. Our thought paper gives details on what inputs generate a Mean More® score.

Read thought paper

The Mean More® score quantifies your brand's marketplace relevance and irreplaceability. In our study of several top brands, Mean More® scores were more strongly correlated with revenue growth than a simple brand rating or a willingness-to-recommend score.

FEATURED MEAN MORE SCORE CONTENT

Learn How to Mean More

What is a Mean More® score?

The Mean More score measures disappointment of being unable to buy or use a brand. In doing so, it focuses on the emotional loss of going without a brand rather than more traditional measures of satisfaction or likelihood of recommending.

Patagonia Tops Meyocks Brand Strength Survey

A Meyocks survey showed that American consumers rated Patagonia highest on its propriety Mean More® score, which measures customer disappointment with having to use another brand.

Brand Typology

Helping marketers understand what their brands do best.

TOOLS

What is the Brand Typology Tool?

We developed the Brand Typology Tool to help give a better sense of your brand's type and its overall marketplace meaning. With this framework in place, you're at a good starting point from which to explore future brand strategy decisions.

Find out your brand type

The Brand Typology Tool gives marketers a way to understand a brand’s meaning, and help them uncover opportunities for strengthening it and building even more meaningful connections with customers.

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