DES MOINES, Iowa (August 6, 2024) — Meyocks, a leading branding and marketing agency, hires Whitney Hayes, Ph.D., M.F.A. as senior marketing research analyst. In her new role, Dr. Hayes is responsible for deepening the agency’s survey research and marketing analytics capabilities to inform and shape data-driven marketing strategies.
“Staying ahead of trends and understanding consumer behavior through market research is crucial to delivering exceptional results for our clients,” says Kelly Ferguson, CEO and President of Meyocks. “While we already have talented data scientists and strategists on the team, Whitney’s experience sits at the intersection of data and storytelling. We are all very impressed with her ability to both design powerful primary research methods and integrate context from a variety of first-party and second-party sources to uncover meaningful insights.”
Meyocks’ digital intelligence team has more than tripled in the past three years. Its suite of services include: dashboard development; data engineering; primary research design and execution; and statistical modeling and analysis.
Dr. Hayes joins Meyocks with nearly a decade of experience as a mixed-methods researcher. Before joining Meyocks, Dr. Hayes was a senior research analyst at Elevate®, a climate action nonprofit. Hayes holds a doctorate in sociology from Virginia Tech and a master’s degree in creative nonfiction from Chatham University.