The Hass Avocado Board (HAB) names Meyocks, a marketing and branding firm, as its agency partner to lead research and nutrition-focused advertising and creative strategy promoting the benefits of avocados to health professionals.
“For nearly 12 years, we have been communicating the growing body of avocado research, resources and usage ideas to health professionals as well as generating awareness of Avocados – Love One Today®,” says Gina Widjaja, senior director of marketing communications with HAB. “We are excited to collaborate with Meyocks ensuring that avocados remain top of mind for health professionals who advocate a food-as-medicine approach.”
The collaboration between HAB and Meyocks will focus on four critical health pillars: supporting heart health, aiding in weight management, managing Type 2 diabetes and promoting healthy living at every age.
“Meyocks helps food, agriculture and healthcare brands make a meaningful difference in the world,” says Kelly Ferguson, CEO of Meyocks. “We can’t imagine a better fit than helping the Hass Avocado Board tell the story of this superfruit’s health benefits.”
HAB leverages its nutrition marketing program to effectively communicate with health professionals and consumers to build demand for avocados. Through its Avocados – Love One Today® initiative, the board provides a wealth of information on the health benefits and delicious ways to enjoy fresh avocados. This program serves as a leading resource, offering the healthiest reasons and tastiest ways for incorporating avocados into a healthy diet.
About The Hass Avocado Board
The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit. HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing, and distributing investments to maintain and expand demand for avocados in the United States. HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.